MODERN B2B GTM RUNS ON CONTENT INFRASTRUCTURE

Eclipse turns buyer research and internal knowledge into approved B2B content, published to your CMS and measured for search and AI visibility.

CONTENT FOR EVERYONE IS CONTENT FOR NO ONE

BUILT AROUND THE BUYING SITUATION

Hear the market

Collect what buyers ask, what they search for and what competitors publish before deciding what to say.

Map the evidence

Use Cortex to connect source material, notes, competitors, objections, and ideas, so every brief starts from market evidence.

The buying situation

Someone weighing two vendors needs a comparison page. Someone stuck in a security review needs an objection explainer.

Name the problem

Turn vague pain into a named risk. ‘We are not showing up in AI answers’ becomes a visibility gap with a number against it and language your buyer can repeat to their own team.

Match the message

Adapt the angle for the product, the buyer and the channel, so each asset has one job to do, whether that is winning the comparison, clearing the security review or getting forwarded to finance.

Prove the case

Support important claims with sources, citations, customer evidence, competitor gaps, and approved expertise buyers can trust.

Equip the champion

Create the asset your champion can forward to finance, legal or the technical evaluator without having to explain it.

Publish everywhere

Publish and repurpose across your website, search, social, Reddit, and AI-mediated research without losing approval control.

Measure the result

Track rankings, AI citations and competitor visibility after publishing, and start monitoring results with real data.

FROM MARKET EVIDENCE TO GTM ASSETS

Watch one content idea become an asset with proof, an approval behind it, and a record your team can use when the next decision comes up.

KNOW WHAT IT’S FOR FIRST

A title is not a strategy. Before anyone writes, the team should know who it is for, what it claims, and what backs the claim up.

NOTHING GETS LOST AFTER PUBLISHING

After publishing, the asset stays tied to why it was made, where it was used, and what happened next.

SEE IT RUNNING BEFORE YOU BOOK ANYTHING

Ask about the workflow, the evidence behind an article, or what Eclipse would do with your own market. Nothing to fill in first.

INFRASTRUCTURE REMEMBERS WHAT A CONTENT CALENDAR FORGETS

GIVE THE ASSET A JOB

SHOW WHY EACH SECTION EXISTS

KEEP CLAIMS ACCOUNTABLE

TURN APPROVAL INTO MEMORY

Organise the evidence behind every content decision

Cortex is a canvas where the research for an article is collected before it is written. Sources, competitor pages, sales notes and buyer questions. Select what matters and generate the brief, the article or the posts from it.

Eclipse Cortex canvas connecting source articles to CASi-generated content ideas

CASi, the AI that understands

MEET CASi

CASi is the intelligence inside Eclipse. It knows your brand, your rules, your team, your content, and your history, so you never start an explanation from zero.

CASi recalling earlier workspace decisions inside Eclipse

A content editor built for client work

Write and refine with AI that follows each client's rules, add visuals, manage metadata, review the reasoning behind every section, and publish researched articles straight to your CMS.

Used by 300+ people across 35 teams.

An Eclipse article open in the content editor with citations and an approval score

Know when AI assistants recommend your brand to buyers

Buyers ask ChatGPT and Claude for a shortlist before they speak to sales. Eclipse runs those questions every week, records who gets named, and turns the answers you are missing from into planned content.

Eclipse comparing how Claude and ChatGPT answer a tracked buyer question

One loop from your context to published content

Set your context once, gather the evidence, plan the work, then create, review, publish, and measure from the same system. Every item you publish makes the next one easier to plan.

300+ people across 35 teams run their weekly content through this cycle. 97% publish without a rewrite.

EVERY ASSET HAS ONE JOB TO DO
EVERY CLAIM STAYS CONNECTED TO PROOF
THE SYSTEM SCALES WITH YOU

BRING YOUR GTM STACK INTO THE CONTENT LOOP

Bring research material in, move approved content into the tools your team already uses, and feed search and analytics data back into the next decision. Connectors keep knowledge, publishing, and performance part of the same system.

WORKSPACES

Research material in.

  • NOTIONWorkspacePull pages and databases in as source material.
  • CONFLUENCEDocumentationBring internal documentation onto the canvas.
  • GOOGLE DRIVEFile storageRead docs and decks without downloading them first.
  • MONDAYWork managementPick up briefs and campaign context from your boards.
  • GRANOLAMeeting notesTurn call notes into evidence an article can cite.

SEARCH AND ANALYTICS

Performance back in.

  • SEARCH CONSOLESearch dataThe queries you already rank for, the pages they land on, and how both moved this week. It feeds straight into the next article.
  • GOOGLE ANALYTICSWeb analyticsSessions, engagement and conversions for every published article, tied back to the asset that asked for it.

PUBLISHING

Approved content out.

  • CONTENTFULHeadless CMSApproved articles publish straight into your space.
  • HUBSPOTCRM and CMSPublish to HubSpot and keep marketing in one place.
  • WORDPRESSCMSPush finished posts across with the formatting intact.
  • WEBFLOWCMSPublish into your Webflow CMS collections.
  • WIXWebsite builderSend approved articles to a Wix site.
  • GHOSTPublishing platformPublish straight to your Ghost publication.
  • GOOGLE DOCSDocumentsHand a draft over for someone to comment on.

ONE PLAN FOR THE WHOLE SYSTEM

CHOOSE THE SYSTEMEverything Eclipse needs to run the full GTM content loop.
97% PUBLISH WITHOUT A REWRITENOTHING GOES LIVE WITHOUT YOUR APPROVAL

THE FULL GTM CONTENT SYSTEM

£795PER MONTH
Cited articles from real research✓
Refresh for published articles✓
Cortex research canvas✓
Competitor intelligence✓
Monitors for web, news and media✓
Social drafts and scheduling✓
Reddit monitoring and responses✓
AI visibility reports✓
Full keyword analytics and tracking✓
CMS and Google Docs publishing✓
Platform-wide AI credits✓
Guided onboarding and support✓

BUILD THE CONTENT INFRASTRUCTURE YOUR GTM TEAM RUNS ON

Guided setup, a first article inside 48 hours, and the whole workflow running on your own market.

Common questions