Eclipse turns buyer research and internal knowledge into approved B2B content, published to your CMS and measured for search and AI visibility.
CONTENT FOR EVERYONE IS CONTENT FOR NO ONE
BUILT AROUND THE BUYING SITUATION
◎
Hear the market
Collect what buyers ask, what they search for and what competitors publish before deciding what to say.
⌘
Map the evidence
Use Cortex to connect source material, notes, competitors, objections, and ideas, so every brief starts from market evidence.
◇
The buying situation
Someone weighing two vendors needs a comparison page. Someone stuck in a security review needs an objection explainer.
✦
Name the problem
Turn vague pain into a named risk. ‘We are not showing up in AI answers’ becomes a visibility gap with a number against it and language your buyer can repeat to their own team.
✉
Match the message
Adapt the angle for the product, the buyer and the channel, so each asset has one job to do, whether that is winning the comparison, clearing the security review or getting forwarded to finance.
◉
Prove the case
Support important claims with sources, citations, customer evidence, competitor gaps, and approved expertise buyers can trust.
↗
Equip the champion
Create the asset your champion can forward to finance, legal or the technical evaluator without having to explain it.
∞
Publish everywhere
Publish and repurpose across your website, search, social, Reddit, and AI-mediated research without losing approval control.
▣
Measure the result
Track rankings, AI citations and competitor visibility after publishing, and start monitoring results with real data.
FROM MARKET EVIDENCE TO GTM ASSETS
Watch one content idea become an asset with proof, an approval behind it, and a record your team can use when the next decision comes up.
KNOW WHAT IT’S FOR FIRST
A title is not a strategy. Before anyone writes, the team should know who it is for, what it claims, and what backs the claim up.
NOTHING GETS LOST AFTER PUBLISHING
After publishing, the asset stays tied to why it was made, where it was used, and what happened next.
SEE IT RUNNING BEFORE YOU BOOK ANYTHING
Ask about the workflow, the evidence behind an article, or what Eclipse would do with your own market. Nothing to fill in first.
INFRASTRUCTURE REMEMBERS WHAT A CONTENT CALENDAR FORGETS
GIVE THE ASSET A JOB
SHOW WHY EACH SECTION EXISTS
KEEP CLAIMS ACCOUNTABLE
TURN APPROVAL INTO MEMORY
Organise the evidence behind every content decision
Cortex is a canvas where the research for an article is collected before it is written. Sources, competitor pages, sales notes and buyer questions. Select what matters and generate the brief, the article or the posts from it.
CASi, the AI that understands
MEET CASi
CASi is the intelligence inside Eclipse. It knows your brand, your rules, your team, your content, and your history, so you never start an explanation from zero.
A content editor built for client work
Write and refine with AI that follows each client's rules, add visuals, manage metadata, review the reasoning behind every section, and publish researched articles straight to your CMS.
Used by 300+ people across 35 teams.
Know when AI assistants recommend your brand to buyers
Buyers ask ChatGPT and Claude for a shortlist before they speak to sales. Eclipse runs those questions every week, records who gets named, and turns the answers you are missing from into planned content.
One loop from your context to published content
Set your context once, gather the evidence, plan the work, then create, review, publish, and measure from the same system. Every item you publish makes the next one easier to plan.
300+ people across 35 teams run their weekly content through this cycle. 97% publish without a rewrite.
0105
EVERY ASSET HAS ONE JOB TO DO✦EVERY ASSET HAS ONE JOB TO DO✦EVERY ASSET HAS ONE JOB TO DO✦EVERY ASSET HAS ONE JOB TO DO✦EVERY ASSET HAS ONE JOB TO DO✦EVERY ASSET HAS ONE JOB TO DO✦
EVERY CLAIM STAYS CONNECTED TO PROOF✦EVERY CLAIM STAYS CONNECTED TO PROOF✦EVERY CLAIM STAYS CONNECTED TO PROOF✦EVERY CLAIM STAYS CONNECTED TO PROOF✦EVERY CLAIM STAYS CONNECTED TO PROOF✦EVERY CLAIM STAYS CONNECTED TO PROOF✦
THE SYSTEM SCALES WITH YOU✦THE SYSTEM SCALES WITH YOU✦THE SYSTEM SCALES WITH YOU✦THE SYSTEM SCALES WITH YOU✦THE SYSTEM SCALES WITH YOU✦THE SYSTEM SCALES WITH YOU✦
BRING YOUR GTM STACK INTO THE CONTENT LOOP
Bring research material in, move approved content into the tools your team already uses, and feed search and analytics data back into the next decision. Connectors keep knowledge, publishing, and performance part of the same system.
WORKSPACES
Research material in.
NOTIONWorkspacePull pages and databases in as source material.
CONFLUENCEDocumentationBring internal documentation onto the canvas.
GOOGLE DRIVEFile storageRead docs and decks without downloading them first.
MONDAYWork managementPick up briefs and campaign context from your boards.
GRANOLAMeeting notesTurn call notes into evidence an article can cite.
SEARCH AND ANALYTICS
Performance back in.
SEARCH CONSOLESearch dataThe queries you already rank for, the pages they land on, and how both moved this week. It feeds straight into the next article.
GOOGLE ANALYTICSWeb analyticsSessions, engagement and conversions for every published article, tied back to the asset that asked for it.
PUBLISHING
Approved content out.
CONTENTFULHeadless CMSApproved articles publish straight into your space.
HUBSPOTCRM and CMSPublish to HubSpot and keep marketing in one place.
WORDPRESSCMSPush finished posts across with the formatting intact.
WEBFLOWCMSPublish into your Webflow CMS collections.
WIXWebsite builderSend approved articles to a Wix site.
GHOSTPublishing platformPublish straight to your Ghost publication.
GOOGLE DOCSDocumentsHand a draft over for someone to comment on.
ONE PLAN FOR THE WHOLE SYSTEM
CHOOSE THE SYSTEMEverything Eclipse needs to run the full GTM content loop.
97% PUBLISH WITHOUT A REWRITENOTHING GOES LIVE WITHOUT YOUR APPROVAL
THE FULL GTM CONTENT SYSTEM
£795PER MONTH
Cited articles from real research✓
Refresh for published articles✓
Cortex research canvas✓
Competitor intelligence✓
Monitors for web, news and media✓
Social drafts and scheduling✓
Reddit monitoring and responses✓
AI visibility reports✓
Full keyword analytics and tracking✓
CMS and Google Docs publishing✓
Platform-wide AI credits✓
Guided onboarding and support✓
BUILD THE CONTENT INFRASTRUCTURE YOUR GTM TEAM RUNS ON
Guided setup, a first article inside 48 hours, and the whole workflow running on your own market.
Common questions
Everything. There is one plan, and it covers research, planning, article creation, refreshing what you have already published, social distribution, publishing, keyword tracking, AI visibility, competitor intelligence, market monitors, and Reddit monitoring. There are no feature tiers and nothing held back for a higher band.
A direct client plan covers one brand workspace with everything in it. Agencies run separate, fully isolated workspaces for each client on the same plan, and their costs scale with how much they produce, not how many clients they add.
No. Plans run monthly, and we ask for 30 days’ notice to cancel. No long-term commitment, no exit fees.
Guided setup with our team. We connect your CMS and tools, build your content profiles and editorial rules, and import the context Eclipse works from. Most teams publish their first article within 48 hours of onboarding.
Your content is yours. Published articles live in your CMS, and anything in Eclipse can be exported before your account closes.
Because the setup is specific to you. The call is where we confirm your integrations, plan your workspaces, and make sure Eclipse fits how your team works.